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Exploring the Sustainable Behavior and Practices for Public Tourism  Organizations: A Case of Jordan

Mamoon Allan and Saif Allahham


This article explores sustainable practices for tourism organizations in the public sector in Jordan by assessing sustainable tourism behaviors from a sample of managers in the public sector and provides recommendations for the development of practices and sustainable behavior in the tourism industry. The key findings of this study are that Jordan’s public sector managers show a better understanding of the concept of sustainability and have tried to apply it in accordance with the specific field of their organization and limits of their management. The study also found that there is always room for improvement and to raise awareness of Jordan’s sustainability.

Keywords: Sustainability, sustainable behavior, tourism management, Middle East, Jordan

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pp. 77-95